MOJO Contents Page Analysis

The contents page of MOJO magazine, goes over two pages, with this month's features on the first page, and the reoccurring contents, featured in each issue, on the second page. This effectively spreads out the contents and makes is clear where new news can be found. The heading at the top of the page is of "MOJO" in the same style and font as is found on the cover of the magazine. Underneath is the date and issue number, so that the reader can identify when the issue is for and the magazine can keep a record of this. Surrounding the and issue number, is two lines. They are formatted to be black and yellow, which links in with the front cover where a black, yellow and white colour scheme is present This is a stylistic device that creates continuity in one form, as a house-style is not continued throughout.The page has an image of the artist Rumer down the right of the page, and the features and headings are left-aligned down the page. The image ties in with the magazine as it shows a main article of the magazine; a pull-quote is also used to give the reader an insight into the interview, and this is followed by the page number so that the reader can easily locate where this interview will be.
The features of the magazine are all of similar content; interviews and articles from a range of artists. This encourages the reader to read the features, as they show an insight in the lives of different artists. Another of the stories is, "Nirvana & the noise of '91" under the heading of "Cover story" which clearly indicates to the reader the main story of the magazine and shows where they can find it. It's laid out to be in it's own area, dettached from the other contents; the information has two lines above and below, in red, which ties in the colour scheme of both contents pages and the use of the lines surrounding the story details, links in with the lines used underneath the title on this and the second contents page.
A colour scheme of black, white and red is shown on this page, as is also shown on the contents page of each issue of the magazine. This shows the house-style between issues, and is also continued onto the second page of the contents.
The second page of the contents, shows images down the left side of the page, with the contents on the opposite side. The images reflect the contents as they are taken from the articles and features withinb the magazine. This is effective as the reader can identify which story is most appealing to them, and identify the page it can be found on more easily. The images don't fit a colour scheme, as they are images already taken previously to the issue and show a range of pictures to attract the reader. This is a visual technique used to make the page look fuller and more interesting and therefore encourage the reader to read the stories inside the issue.
There are three titles on the second contents page, and a textbox showing "This month's contributors include..." The three headings are; Regulars; Whats goes on! and The Mojo Filter. These headings are included on each contents page of each issue, so, not only can regular readers find the information they are interested in each month, simply, but one-off readers can also see what features the magazine contains. The font and layout of these headings and the listings underneath, are similar to the first page of the contents, continuing the house-style. The listings are right-aligned and all the fonts used are the same. The headings are red and bold, yet the page numbers are gold as opposed to red that are on the previous page. Gold has connotations of being superior and valuable, which may suggest why the colour is used for the features that reoccur in each issue.
The use of the textbox at the bottom of the page shows who has had a big influence in this issue. This is successful because it shows acheivements of these people, yet also links in with the issue and shows which page the following articles can be found on.
The language of MOJO magazine is laidback, and is written directly to the reader. For example under the heading of "Theories, Rants, Etc," the description is; "You liked last month's covermount CD? What next, birds falling from the sky?" The use of the rhetorical questions shows the relaxed manner of the magazine, making the reader feel at ease. This also links back to the previous issue in order for the reader to relate to what is being said and the joke of, "What's next, birds falling from the sky?" creates a lighthearted atmosphere.