Wednesday, 26 January 2011

Kerrang Double Page Analysis

This is a double page spread from issue 1348 of Kerrang! magazine. The front cover of this issue, focuses on this article, with the same style present. The title, "The ultimate 21st century playlist" is the same that is written in the banner on the cover page. This links in the article to the front page, and creates a house style that continues similar images, fonts and trends from the cover to it's contents. The image of the title, is the same as that on the contents page, so the reader can identify the article more clearly. The purpose of the articles are to supply the reader with information about the featured topics. As Kerrang! is a music magazine, this article is relevant as it outlines the past ten years of rock music, and also states that it is voted by the reader; this ensures that it will be something that the reader will want to read. The background is a dark grey colour, and has faint black outlines of guitars. This makes it more visually dynamic and the colours of dark grey and black often have negative connotations to suggest fear or anger, which also reflects the genre of music of this magazine, as some may say that Rock music is considered 'angry' music.
The choice of images are important for this article as they compliment the contents and continue the house style. The image on the left page, of Queen's of the stone age, shows two of the band members splattered with blood and walking along a train track. The red colour of the blood, ties in with other areas of the magazine, where red fits in with the colour scheme. It also supplies a contrast to the majority of black and white over the double page, so injects some colour into the spread.
The image on the right page, shows Marilyn Manson in black and white. Marilyn Manson is an artist considered to be aggressive yet fun. The image suggests his aggressive nature due to the black and white colours, and the serious expression, this in turn links in with the genre of music and target audience the article is aimed at. The image has a pug over it, giving a reader's opinion on Marilyn Manson's song; Fight Song. this is effective as it shows how the reader enjoys this music, therefore will attract other readers to also read this, as they are also likely to enjoy it.
Colloquial language is used in this article, making it seem laid-back and as if it is talking directly to the reader through conversation; "Here we reveal this millennium's 150 biggest anthems, as picked by you lot." This shows how the magazine is informal, which is received well by it's audience due to the return custom.
The layout of the double page is divided into sections, showing the different songs from the year 2000. Three of the paragraphs have been formatted to look as if they were written on a notepad or paper. This is done throughout Kerrang! and is a reoccurring design technique used, therefore contributing to the house style.

1 comment: