Task-Specific Questionnaire Results

The majority of those surveyed were female, showing that the majority of the audience the magazine will reach will also be female. This gives me a target audience and to focus the magazine mainly on females, however there is also a good amount of males surveyed, so the magazine should be appropriate for both sexes .

What genre of music do you prefer?

From the target audience, the genre of music that was most popular was Indie music, followed by Rock, then R'n'B. This shows that the magazine i will create should include artists of multiple genres, however should have a man focus on Indie music. Including artists of an R'N'B genre will open up a greater target audience, yet the focus on the Indie genre will attract the majority of the target audience the magazine will be aimed at. Other genres included, Dubstep, Grime, Circus and Alternative.

If you were to buy a music magazine, which would you choose?

The two magazines that were identified to be most popular were NME and Q magazine, followed by MOJO and Kerrang. NME and Q magazines both have target audiences of a more Indie/Rock genre, however also include artists of different genres to attract a larger range of people, and are also aimed at different age groups: Q being for a more mature audience and NME aimed at teenagers. As this is the type of magazine that is most in demand, it is likely i will create a magazine similar to these, however, altered in order to reach a gap in the market.

Does the cover of a magazine influence whether you were to buy it or not?

If yes, what is it about the cover that does so?
Those who had said that the cover had affected whether they bought the magazine or not, answered:
"Got to have a captivating picture"
"If it shows good content for inside and good picture"
"The main picture and articles"
"If there are interesting stories and sometimes freebies"

What Artists do you listen to?
Some of the popular artists that wre answered were:
Rihanna/ Andre Bochelli/ You me at Six/The kooks/Ed Sheeran/ Devlin/ Arctic Monkeys/ Ghetts/ R.E.M/ Tinie Tempah/ Cheryl Cole/ Madonna/ Drake/ Skepta/ Marina and the Diamonds/Amy Winehouse
This shows that a range of artists are popular with the target audience, therefore a music magazine should be appropriate for a large range of people with different artists so as to attract the biggest audience.

Why?
when asked why, there were responses such as:
"Influential"
"Energetic/ Eccentric"
"She's beautiful"
"Catchy, good to listen to with friends, you know all the words"
"Fun & relatable"
"Enjoy their music"

If this artist were featured in a music magazine, would this encourage you to buy it?

85% of those surveyed, answered that yes it would encourage them to buy a music magazine if their favourite artist would feature in it. However due to there being a great range of artists that were popular with those surveyed, a music magazine would need to include a great range of artists, to reach the majority of the audience.

If this doesn't influence you to buy it, what would you like to see on the front cover to do so?
The answers from those who said that, if their favourite artist was featured it wouldn't encourage them to buy the magazine, said that they would like to see; "Headlines" "Freebies" and "Competitions"

Would free gifts encourage you to purchase a magazine?

90% of the people asked said that yes, it would encourage them to buy the magazine, so this shows that it would be best to offer gifts with the magazine, some of the suggestions were:
Whistle/Posters/CD/Free Download/ Headphones/ Vouchers/Sweets/Mini-mags on gigs

In a magazine, what contents do you enjoy reading?

The most enjoyable contents were Celebrities and Interviews, followed by Festival Coverage and Up-coming Artists. This is helpful as it will help me to know what contents should be included in the magazine i create, what articles should be based on and which cover lines are most likely to attract the widest audience.

What is it about this that you enjoy?

Those who'd said it was Celebrity content that they most enjoyed reading, commented:

"You can find out about new music"

"Gossip"

"Reading about their lives"

Those who'd said it was the Interviews that they most enjoyed, commented:

"Knowing first about it"

"Get to know the person"

"I like to be in the know"

Those who'd said they most enjoyed reading Festival Coverage, commented:

"Feel more involved as a fan-base"

"It's Interesting"

Those who'd said they enjoyed reading about Up-coming Artists, commented:

"Keeps me up-to-date"

And those who enjoyed reading about tours, commented:

"Like knowing about tour-dates"

In an article, what would you like to find out about a celebrity?

Those who answered, said they would like to know:

"What they do everyday/ experiences"

"Their latest gossip"

"Tour dates/ Personal life"

"What they are planning to do"

"Their life and career"

"Gossip about them- their nights out etc"

What colour scheme would you like to see in a music magazine?

Black and white were the colours mainly chosen by those who were surveyed; however, red, orange, blue, purple and turquoise were also popular. Some popular colour combinations were;

Black and Turquoise

White, Grey and Turquoise

Black, Purple and Turquoise

White and Purple

White and Red

Black and Orange

Black, White and Green

White, Orange and Pink

Does a font of a magazine affect whether you were to buy it?

This shows that an effective font should be used in order to attract an audience, and an appropriate font should be used for the style and age range of the magazine. When asked, If yes, what is it about the font, and what would you prefer? there were comments such as:

"Bold writing"

"Big and bulky"

"Cool colour scheme"

"catches your eye"

"Capital letters"

"Looks edgy"

What images would attract you to a magazine, and why?

"Artists/ Scandalous Celebs"

"Medium/Long-shots of whole band/artists"

"The artist, so you know what it's about"